Mobile-first growth
Steady engagement gains from many small A/B tested releases, rather than one big launch.
hello there,
I design data-heavy, complex products for people who work in spreadsheets all day and deserve better. I untangle the problems, then design the flow with intent-based UI design systems.
Steady engagement gains from many small A/B tested releases, rather than one big launch.
Two design systems built from scratch, adopted across product and engineering teams.
An AI pattern workflow that helps engineers ship consistent UI without waiting on design.
a few things I'm proud of
Replacing a survey tool, a spreadsheet and an email loop with one questionnaire that validates while growers type, and lets buyers send back just the section that needs fixing.
Core flow prototyped across 24 screens, in validation with partners
Preview projectScaling a supply-chain compliance platform up to an enterprise tier.
Details shared on request
Preview projectI turned a platform built screen by screen into one structural system, then gave it a voice: an AI assistant that tells anyone what exists, and logs what doesn't.
46 documented patterns, 17 platform-wide rules and 7 page templates in ten days
View projectthe short version
I dig into the rules, data and edge cases until everyone agrees what the problem actually is.
I test real logic with real people before anything gets built for good.
I turn decisions into design systems and habits so teams can ship without me.