Alannah ByrneCurriculum Vitae

• Lead design across a multi-sided digital platform, creating intuitive experiences for users with very different needs and workflows.

• Translate complex requirements into clear customer journeys, interaction patterns and UI through early prototyping and iterative testing.

• Work with Product, Engineering and Data from problem framing to delivery, keeping designs customer-focused and technically feasible.

• Simplify multi-step journeys and complex information so users can finish tasks with less friction and more confidence.

• Run user interviews and usability testing to find friction, validate concepts and inform product decisions.

• Built and scaled the design system and Figma processes, creating a more consistent UI and significantly reducing design and delivery time.

• Introduced AI-assisted design workflows to speed up exploration, prototyping and design-system development.

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• Designed consumer-facing digital experiences across web and mobile, using continuous experimentation to improve engagement and conversion.

• Increased user engagement by 40% through mobile-first improvements and ongoing optimisation of the customer experience.

• Worked in short cycles of prototype, test, learn and ship, using A/B testing to validate design decisions.

• Built and scaled a design system that reduced design and delivery time by 60%, enabling faster experimentation and more consistent UI.

• Used qualitative research alongside product data to surface friction the metrics alone didn't show.

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• Worked at scale on consumer products, turning user feedback and quality data into concrete product improvements.

• Analysed where users hit friction and used quality insights to identify opportunities for improvement.

• Managed a team of 25 analysts, coordinating work and holding quality across a large-scale operation.

• Analysed product data to identify inefficiencies, user pain points and opportunities to improve digital experiences.

• Worked across Product, Engineering and Operations to turn findings into practical product improvements.